Let’s make it happen

Brand Discovery

Yay! We’re are well on our way to creating something really great together!

Please fill out this Brand Assignment Prior to your BRAND DISCOVERY DAY and have everything ready to go for our One-on-one Design call. It’s going to be a wild ride so get ready!

On the day of your Brand Discovery, I'll need to collect any existing Brand colors, graphics, copywrite + high-res images (no cell phone images please!) you currently have. So please have those prepped and ready to go!

During our One-On-One call, we will go over the notes included in this form and the use of Basecamp to keep our project organized. A Vision Board, three different Wordmark options + a Concept Mock-up will be delivered by end of day (EOD.)

NOTE! We will not be able to move forward with your project until this Brand Assignment has been completed and submitted. Please feel free to contact me if you have any questions about the process. 😁

📥 hello@michelleblowers.com | 📲 480-299-2150

Your Name

First Name

Last Name

Your Business Name

Email

This will be the email used for all communications, please ensure it is accurate and checked often during your design week.

Website

Please add your current website domain or desired domain.

http://

BRAND

When someone experiences your brand how do you want them to walk away feeling?

If your brand was a person, what would their personality be like? (Funny, casual, sophisticated, etc.)

If your brand were a person, what clothing brand would they wear? (Adidas, Zara, Urban Outfitters, etc.)

What 3 words do you want your brand and website to feel like? (High-end, simple, clean, etc.)

Describe your ideal client in vivid detail. Describe who he / she is, what they do, what their background is and what they work with you on.

LOGO

If you need a logo designed for you, a free Wordmark logo comes with your service package. A "Wordmark" is a text-only typographic logo that we include in this package as a gift, to ensure you have a fully finished, professional product. Please note: our Wordmark Logo design includes *ONLY* 2 different directions and 1 revision. If you’re looking for a more official logo & branding process, you may want to purchase our Logo & Brand Kit Add On. This includes 3 different logo directions & 2 rounds of revision(s), followed by curating a kit of parts (1 sub logo, font pairings, color palette & any textures or patterns) and then we integrate everything into a Brand Style Guide so you'll have a clear plan for HOW and HOW NOT to use your branding elements.

Please create a Pinterest board with inspiration for your design aesthetic to ensure everyone is on the same page. Follow the directions below to make this process as streamlined and effective as possible.

Use this checklist to make sure your Pinterest board meets our guidelines so we can really nail your design.

Keep it within 15-20 images. This will help you narrow down your brand and think carefully about each pin.

Try to pin about 5 pins each that fit into these categories: colors, fonts, textures, patterns.

For each pin, change the "description" section of the pin. Tell us what you like about that specific pin. For example, do you like the color scheme, fonts, textures, patterns, design layout, etc.

Shoot for consistency. The whole board should be a cohesive visual representation of what you think fits the look and feel of what you want your site to be.

Once the board is complete, make sure it's public and not set to "secret".

Paste your Pinterest Board link here.

Don't have Pinterest? Upload a folder with your pin-worthy images broken out into subfolders with the above-mentioned categories to Basecamp with all your other Brand items.

SQUARESPACE

As a part of your project, we'll need you to get set up on Squarespace! Please enter the email address associated with your Squarespace account below. If you don’t have a Squarespace account yet, just enter the email address you’d like to use.

Please select the option that applies to your situation:

DOMAIN INFO

If your domain is hosted through somewhere other than Squarespace, we'll need your domain registrar login. If you purchased your domain through Squarespace, you can skip this section.

NEWSLETTER

We'll need your login information for the platform your newsletter is set up through. If you don't have a newsletter, you can skip this section.

SOCIAL MEDIA + OTHER ACCOUNT LOGINS

To activate your social media icons and access your Instagram feed, we'll need your logins. If you feel uneasy about giving out your passwords, you'll have to do a little DIY & ensure your accounts are linked BEFORE your design week.

Search Engine Optimization (seo)

Last but definitely not least! As part of your package, we do some light SEO work and include keywords and phrases on your page descriptions. Here are a few examples I use for my site: website, Squarespace, modern website design, websites for speakers, websites for christian creatives, youth ministry, etc.