BRAND DISCOVERY

WHAT IS BRANDING ANYWAY?

"The process involved in creating a unique name and image for a product in the consumer's mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers."
- Reference from the Business Dictionary

WHY IS BRANDING IMPORTANT?

Branding is crucial!! It's not just a visual style, it’s your audience’s entire experience of your company or organization. It helps them to identify you, set you apart and establish loyalty to your product or services. It can be anything from their personal interaction with you to your desirable prices, or a robust easy to navigate website. And you might of thought it was just a matter of a logo and matching design style, didn't you? 😁 Nah, that’s what we call a Brand Identity and it’s where I come in…

HOW CAN I HELP YOU WITH YOUR BRANDING?

By discussing your brand's mission, benefits of products or services, customer voice, and desired character traits, I can help you narrow down the details of how to translate that into a killer website and social presence. Once that has been defined I will work with you to develop your Vision Board, Wordmark (logo) options, Concept Mock-up, and Brand Guides to make your dream a REALITY!